Dizaynerning ingliz tili uch narsaga xizmat qiladi: ishni boshlashdan oldin to‘g‘ri savol berish (brif: maqsad, auditoriya, muddat, deliverables), qarorni so‘z bilan asoslash (I increased the contrast so the price is easier to read) va portfolio’da natijani ko‘rsatish (muammo → jarayon → natija). “Chiroyli” degan so‘z mijozni ishontirmaydi; sababi aytilgan qaror ishontiradi.
Misollar Toshkentdagi kichik dizayn studiyasidan va frilans ishlaridan: Samarqanddagi butik mehmonxona uchun brending, IT Park’dagi startap uchun mobil ilova ekranlari. Mijoz va ismlar o‘ylab topilgan.
Vizual asoslar: 15 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| layout | joylashuv, maket | The layout feels crowded on mobile. |
| grid | to‘r (setka) | I used a 12-column grid for the website. |
| visual hierarchy | vizual ierarxiya | The headline should come first in the hierarchy. |
| white space | bo‘sh joy | More white space will make the menu calmer. |
| alignment | tekislash | The buttons are not in alignment with the text. |
| contrast | kontrast | The grey text has low contrast on white. |
| typeface / font | shrift oilasi / shrift fayli | We chose a typeface that supports Uzbek letters. |
| font weight | shrift qalinligi | Use a bolder weight for the prices. |
| colour palette | rang palitrasi | The palette comes from Samarkand tiles. |
| accent colour | urg‘u rangi | Turquoise is the accent colour. |
| texture | tekstura | A light paper texture adds warmth. |
| pattern | naqsh | The pattern is based on a traditional motif. |
| icon | ikonka | The icons should share the same line width. |
| mood board | kayfiyat doskasi | I’ll share a mood board before I start sketching. |
| look and feel | umumiy ko‘rinish va kayfiyat | The client wants a calm, premium look and feel. |
Fayl va topshirish: 15 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| sketch | eskiz | Here are three quick sketches of the logo. |
| draft | qoralama | This is a first draft, not the final version. |
| mockup | mokap (real ko‘rinishdagi namuna) | I placed the logo on a mockup of the hotel sign. |
| deliverables | topshiriladigan ishlar ro‘yxati | The deliverables are a logo, a menu and ten icons. |
| round of revisions | tuzatishlar bosqichi | The price includes two rounds of revisions. |
| source files | ochiq (manba) fayllar | Source files are delivered after final payment. |
| vector / raster | vektor / rastr | Send the logo as a vector file, not a JPG. |
| resolution | o‘lcham aniqligi | The photo’s resolution is too low for print. |
| bleed | kesish zaxirasi | Add 3 mm bleed on each side. |
| CMYK / RGB | bosma / ekran rang modeli | Export the brochure in CMYK for the printer. |
| export | eksport qilish | I’ll export all screens as PNG. |
| brand guidelines | brend qo‘llanmasi | The brand guidelines explain how to use the logo. |
| logo variations | logo variantlari | We need a horizontal and a square logo variation. |
| licence | litsenziya | This font needs a commercial licence. |
| handoff | ishlab chiquvchiga topshirish | The handoff to developers is on Friday. |
UI/UX ish: 12 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| wireframe | sxematik maket | Let’s agree on the wireframes before colours. |
| prototype | interaktiv prototip | The prototype shows the booking flow. |
| user flow | foydalanuvchi yo‘li | The user flow has too many steps. |
| screen | ekran | The payment screen needs a clear total. |
| component | komponent | The button is a reusable component. |
| design system | dizayn tizimi | All colours come from the design system. |
| responsive | turli ekranlarga moslashuvchi | The page is responsive down to 360 px. |
| call to action (CTA) | harakatga chaqiruvchi tugma | The CTA says “Book now”. |
| onboarding | ilova bilan tanishtirish ekranlari | Onboarding has three short screens. |
| accessibility | foydalanish qulayligi (imkoniyati cheklanganlar uchun ham) | Check accessibility: text size and contrast. |
| usability test | foydalanish sinovi | Five users took part in the usability test. |
| pain point | foydalanuvchi qiynaladigan joy | The main pain point was the long form. |
Ranglarni aniq tasvirlash uchun (muted, vivid, pastel, deep) ranglarni inglizcha tasvirlash sahifasiga qarang.
Brif muhokamasi: mijozga beriladigan 10 savol
Ishni boshlashdan oldin bu savollarga javob oling. Keyingi tuzatishlarning ko‘pi brifdagi bo‘shliqdan keladi.
- What is the main goal of this project?
- Who is your audience? Who are they not?
- Where will the design be used: print, website, social media, signs?
- Can you show me two or three designs you like, and say why?
- Is there anything you definitely don’t want?
- Who are your competitors?
- Do you have brand guidelines, a logo or fonts already?
- What exactly should I deliver, and in which formats?
- What is the deadline, and who gives the final approval?
- How many rounds of revisions do we agree on?
Dialog: mehmonxona brendingi bo‘yicha qo‘ng‘iroq
A — dizayner Kamola, B — Samarqanddagi butik mehmonxona egasi Anna.
A: Thanks for the call, Anna. Could you tell me the main goal of the new brand?
B: We want guests to feel that the hotel is local but modern. The current logo looks like a bank.
A: That’s helpful. Who are your main guests?
B: Mostly couples from Europe, thirty to fifty years old. They book online.
A: So the logo needs to work well on a small screen. Do you have any examples you like?
B: I like the blue tiles in Registan, but I don’t want it to look like a souvenir shop.
A: I understand. I’ll take the colours and geometry from the tiles, but keep the shapes simple. Is there anything you don’t want?
B: No gold, please. And no camels.
A: Noted. For the deliverables, I suggest a logo with two variations, a colour palette, and a one-page guideline. Does that work?
B: Yes. When can I see something?
A: I’ll send a mood board on Thursday. If you approve the direction, I’ll send three logo sketches the week after.
B: Perfect.
A: I’ll summarise everything in an email today, so we both have the same brief.
Namuna: brifni tasdiqlash xati
Subject: Brand identity for Moviy Hovli Hotel: brief summary
Hi Anna,
Thank you for today’s call. Here is a summary of the brief. Please let me know if anything is missing.
Goal: a brand that feels local but modern, to replace the current logo.
Audience: couples from Europe, 30–50, who book online.
Direction: colours and geometry inspired by Samarkand tilework; simple shapes; no gold, no camels, no souvenir style.
Deliverables: logo (horizontal and square versions), colour palette, one-page brand guideline. Files: SVG, PNG and PDF.
Timeline: mood board by Thursday, 9 October; three logo sketches by 16 October; final files by 30 October.
Revisions: two rounds included.
Approval: Anna Petrova (final decision).
Best regards,
Kamola
Frilans platformadagi mijoz bilan yozishma va narx kelishish iboralari Upwork uchun ingliz tili sahifasida.
Feedback: berish va qabul qilish
Mijozdan noaniq fikr kelsa, darhol qayta chizmang. Avval aniqlashtiring:
| Mijoz yozadi | Siz so‘raysiz |
|---|---|
| Make it pop. | Do you mean brighter colours, bigger text, or more contrast? |
| It doesn’t feel right. | Which part feels wrong: the colours, the font or the layout? |
| Can you make the logo bigger? | Is the logo hard to see, or do you want it to be more important than the photo? |
| My friend doesn’t like it. | Does your audience look like your friend? Let’s check it against the brief. |
Fikrni qabul qilish: Thanks, that’s useful. / Let me make sure I understand: you want… / I see your point. Here’s why I chose this, and here’s an option with your change.
Hamkasbga fikr berish (ish haqida, odam haqida emas): The hierarchy works well: I see the price first. / I’m not sure the second font adds anything. What if you use one typeface in two weights? / The icons feel a bit heavy next to the thin text.
Feedback iboralarining umumiy ish joyidagi variantlari feedback berish inglizcha sahifasida.
Portfolio matni: case study tuzilmasi
Portfolio’da faqat rasm qo‘ymang. Har bir loyihaga 80–150 so‘zlik matn yozing: Challenge → My role → Process → Result.
Moviy Hovli Hotel — brand identity
Challenge: a boutique hotel in Samarkand had a logo that guests described as “corporate”. The owner wanted a brand that felt local but modern for European guests who book online.
My role: brand designer (solo project, 4 weeks).
Process: I studied the geometry of Samarkand tilework, built a mood board, and tested three logo directions on a phone-sized booking page.
Result: a simple geometric logo in two versions, a turquoise and sand palette, and a one-page guideline that the hotel team now uses for menus and social media.
Natija qismida faqat haqiqiy, tekshirsa bo‘ladigan faktni yozing. Raqam bo‘lmasa, nima o‘zgarganini ayting: the team now uses it for…. Profil matni uchun LinkedIn profil inglizcha sahifasiga qarang.
Dizaynerlar ko‘p yozadigan kalka gaplar
| Kalka | Tabiiy variant |
|---|---|
| Send me the TZ. | Could you send me the brief? |
| The colour gamma is cold. | The colour palette feels cold. |
| I changed the fon. | I changed the background. |
| I will make corrections. | I’ll make the revisions / changes. |
| Here is the maket. | Here is the layout / the mockup. |
| It’s more beautiful now. | The text is easier to read now because… |
| I did the design of the logo. | I designed the logo. |
| Give me feedbacks. | Please give me some feedback. (feedback sanalmaydi) |
Mashq: gapni to‘ldiring
So‘zlar: brief, bleed, vector, rounds, mood board, contrast, deliverables, wireframes, white space, feedback.
- 1. Before I start, could you fill in the ______?
- 2. The price includes two ______ of revisions.
- 3. Please send the logo as a ______ file so it stays sharp.
- 4. The printer needs 3 mm ______ on each side.
- 5. Grey text on white has low ______.
- 6. Let’s agree on the ______ before we add colours.
- 7. More ______ around the headline will make it calmer.
- 8. I’ll share a ______ with photos, colours and textures.
- 9. The ______ are a logo, a palette and a guideline.
- 10. Thanks for your ______ — it was very clear.
Javoblar
1 — brief; 2 — rounds; 3 — vector; 4 — bleed; 5 — contrast; 6 — wireframes; 7 — white space; 8 — mood board; 9 — deliverables; 10 — feedback.
10-gapda feedbacks emas: feedback sanalmaydigan ot, shuning uchun some feedback yoki a piece of feedback deyiladi.
Dizayn qarorini og‘zaki himoya qilish
Taqdimotda mijoz “Nega bu rang?” deb so‘raganda, javob ikki gapda bo‘lishi kerak: qaror va sabab. BandMate ilovasida Bandi bilan shunday qo‘ng‘iroqni mashq qiling: u mijoz bo‘lib noaniq fikr aytadi, siz aniqlashtiruvchi savol berasiz va qaroringizni tushuntirasiz. Ilova talaffuzingiz bo‘yicha ham fikr beradi. Taqdimot slaydlari uchun iboralar slaydlar bilan taqdimot sahifasida.
BandMate’ni Google’da afzal manba qiling
