Inglizcha sotuv suhbati besh bosqichdan iborat: salomlashish, ehtiyojni so‘rash, mahsulotni foyda tilida taqdim etish, e’tirozga javob va keyingi qadamni kelishish. Eng muhim qoida: gapirishdan ko‘ra ko‘proq so‘rang. What will you use it for? kabi bitta ochiq savol uzun taqdimotdan ko‘proq sotadi.
Sahifa ikki vaziyat uchun: Toshkentdagi savdo markazi yoki Buxorodagi suvenir do‘koni (chakana savdo) va Farg‘ona vodiysidagi tikuvchilik fabrikasi xorijiy xaridor bilan ishlashi (B2B). Ism va kompaniyalar o‘ylab topilgan.
Birinchi 30 soniya: do‘konda qanday boshlash
| Noqulay eshitiladi | Tabiiy variant |
|---|---|
| What do you want? | Hi there! Can I help you find anything? |
| Buy this, it is good. | This one is very popular. Would you like to try it on? |
| No, we don’t have. | I’m afraid it’s out of stock, but we have a similar one in blue. |
| It is very cheap. | It’s great value for money. |
| You must take it today. | The discount ends on Sunday, just so you know. |
Cheap ba’zan "arzon va sifatsiz" ma’nosini beradi. Mijozga affordable, good value yoki a great price deyish xavfsizroq.
Do‘konda: 14 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| shop assistant | sotuvchi | Our shop assistants speak three languages. |
| fitting room | kiyib ko‘rish xonasi | The fitting room is on your right. |
| size | o‘lcham | What size do you usually wear? |
| in stock / out of stock | bor / tugagan | This model is back in stock. |
| price tag | narx yorlig‘i | The price tag shows the old price. |
| discount / 20% off | chegirma / 20% chegirma | All scarves are 20% off today. |
| sale | chegirmalar mavsumi | Our summer sale starts on Monday. |
| receipt | chek | Please keep the receipt. |
| refund | pulni qaytarish | You can get a refund within 14 days. |
| exchange | almashtirish | Would you like an exchange or a refund? |
| warranty | kafolat | The kettle has a one-year warranty. |
| gift wrapping | sovg‘a qog‘ozi | Would you like gift wrapping? |
| handmade | qo‘lda yasalgan | These bowls are handmade in Rishton. |
| loyalty card | doimiy mijoz kartasi | With a loyalty card you get 5% back. |
Qaytarish va almashtirish qoidalari qonun va do‘kon siyosati bilan belgilanadi; mijozga faqat do‘koningizdagi amaldagi tartibni ayting.
B2B savdo: 14 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| lead | potensial mijoz (dastlabki qiziqish) | We got ten leads from the trade fair. |
| prospect | ehtimoliy xaridor | She is a strong prospect for next year. |
| pipeline | savdo voronkasi | Our pipeline looks good for Q4. |
| quote / quotation | narx taklifi | I’ll send you a quote by Friday. |
| price list | narxlar ro‘yxati | Here’s our updated price list. |
| MOQ (minimum order quantity) | minimal buyurtma hajmi | Our MOQ is 500 pieces per colour. |
| lead time | tayyorlash va yetkazish muddati | Lead time is five weeks after prepayment. |
| sample | namuna | We can send samples by courier. |
| bulk order | katta hajmdagi buyurtma | Bulk orders get a better price. |
| payment terms | to‘lov shartlari | Our payment terms are 30% prepayment. |
| prepayment | oldindan to‘lov | Production starts after prepayment. |
| deal | kelishuv, bitim | We closed the deal in March. |
| decision-maker | qaror qabul qiluvchi | Who is the decision-maker on your side? |
| commission | komissiya (sotuvchi ulushi) | Sales managers earn a commission on each deal. |
Sotuv jarayoni: 14 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| needs | ehtiyojlar | First, let’s talk about your needs. |
| feature | xususiyat | The main feature is the organic cotton. |
| benefit | mijoz uchun foyda | The benefit is that it stays soft after many washes. |
| objection | e’tiroz | Price is the most common objection. |
| value for money | narxiga arziydi | Customers say it’s good value for money. |
| competitor | raqobatchi | Our competitor offers a lower price but a longer lead time. |
| upsell | qimmatroq variantni taklif qilish | He upsold the customer to the premium model. |
| cross-sell | qo‘shimcha mahsulot taklif qilish | We cross-sell cushions with every sofa. |
| trial / trial order | sinov buyurtmasi | Let’s start with a small trial order. |
| reference / testimonial | tavsiya, mijoz fikri | I can share a reference from a client in Germany. |
| follow up | qayta aloqaga chiqish | I’ll follow up next Tuesday. |
| close a deal | bitimni yopish | We closed the deal after two meetings. |
| target | reja (savdo maqsadi) | Our monthly target is 200 million soums. |
| repeat customer | doimiy mijoz | Most of our sales come from repeat customers. |
Xususiyatdan foydaga: "which means…"
Mijoz xususiyatni emas, o‘ziga foydasini sotib oladi. Xususiyatni aytganingizdan keyin which means… ni qo‘shing.
| Xususiyat | …which means |
|---|---|
| The fabric is 100% cotton. | …which means it’s comfortable in hot weather. |
| We have our own dyeing workshop. | …which means we can match your colours exactly. |
| The warranty is two years. | …which means you won’t pay for repairs. |
| Our factory is near the railway. | …which means shorter lead times to Europe. |
E’tirozlarga javob: 5 vaziyat
| Mijoz aytadi | Javob |
|---|---|
| It’s too expensive. | I understand. Can I ask what you’re comparing it with? keyin: The price includes… |
| I need to think about it. | Of course. Is there anything specific you’re not sure about? |
| Your competitor is cheaper. | That may be true. Let’s compare the lead time and quality, not just the price. |
| Not now, maybe next year. | No problem. Would it help if I sent you samples now, so you’re ready? |
| I need to ask my manager. | Sure. What information would help your manager decide? |
E’tirozni yengish mijozni majburlash emas. Mahsulotingiz unga mos kelmasa, buni ochiq aytish uzoq muddatli ishonch beradi: To be honest, this model isn’t the best for outdoor use.
Dialog: fabrika va xorijiy xaridor
Jasur Namangandagi trikotaj fabrikasining sotuv menejeri. Polshalik xaridor Marta bilan video qo‘ng‘iroq.
A: Hi Marta, thanks for your time today. Before I show you our range, could you tell me a bit about your stores?
B: Sure. We have twelve shops selling children’s clothes. We’re looking for cotton T-shirts and pyjamas.
A: Great. What matters most to you: price, quality or delivery time?
B: Quality first, but the price has to work for us too.
A: Understood. All our children’s items are made from local cotton, which means they’re soft and easy to wash. We also have our own printing workshop, so we can add your designs.
B: That sounds interesting. What’s your minimum order?
A: The MOQ is 300 pieces per design. Lead time is about six weeks after prepayment.
B: Hmm, your price is higher than a supplier we’re talking to in another country.
A: I understand. May I ask if their price includes printing and delivery? Ours includes both.
B: I’m not sure. I’ll check.
A: How about this: I send you samples of three designs, you test the quality, and then we discuss a trial order?
B: That works. Please send them to our Warsaw office.
A: Perfect. I’ll send the samples this week and follow up with a quote on Monday.
Namuna: uchrashuvdan keyingi taklif xati
Subject: Quote and samples for children’s T-shirts
Dear Marta,
Thank you for our call today. As agreed, I’ve sent samples of three T-shirt designs to your Warsaw office. The tracking number is in the attached file.
Please find our quote attached. It includes printing and delivery to Warsaw. The MOQ is 300 pieces per design, and lead time is about six weeks after a 30% prepayment.
I’ll call you next Monday to hear your feedback on the samples.
Best regards,
Jasur Toshmatov, Export Sales Manager
Xat tuzilmasi: minnatdorchilik → nima bajarildi → asosiy shartlar → aniq keyingi qadam. Ko‘proq namunalar business email namunalari sahifasida.
Sotuvchilar ko‘p qiladigan til xatolari
- We have discount 20%. → There’s 20% off. / We can give you a 20% discount.
- Minimal order is 300. → The minimum order is 300. (minimal = juda kichik)
- I will give you more cheap. → I can offer you a better price if you order 1,000 pieces.
- This is for sale? (chegirma nazarda tutilsa) → Is this on sale? (for sale = sotiladi, on sale = chegirmada)
- Do you want something? → Can I help you with anything?
Mashq: sotuv gaplarini to‘ldiring
So‘zlar: on sale, quote, lead time, out of stock, which means, follow up, trial order, value for money, refund, MOQ.
- 1. I’m afraid the grey model is ______ until next week.
- 2. I’ll send you a ______ with delivery included.
- 3. The ______ is 500 pieces per colour.
- 4. The ______ is four weeks from prepayment.
- 5. It’s made of wool, ______ it keeps you warm.
- 6. Let’s start with a small ______ to test the quality.
- 7. All winter jackets are ______ this weekend.
- 8. I’ll ______ on Thursday to hear what your manager thinks.
- 9. It’s not the cheapest, but it’s great ______.
- 10. If it doesn’t fit, you can get a ______ within 14 days.
Javoblar
1 — out of stock; 2 — quote; 3 — MOQ; 4 — lead time; 5 — which means; 6 — trial order; 7 — on sale; 8 — follow up; 9 — value for money; 10 — refund.
Narx muhokamasi va BandMate bilan mashq
Narx va shartlar bo‘yicha savdolashish alohida ko‘nikma: iboralar English negotiation phrases sahifasida, norozi mijoz bilan gaplashish esa customer service English dialoglarida. Mahsulotni reklama tilida tasvirlash kerak bo‘lsa, marketing atamalari sahifasini ko‘ring.
BandMate ilovasida Bandi qiyin mijoz rolini o‘ynaydi: "It’s too expensive", "I need to think about it". Siz yuqoridagi javoblarni ovoz chiqarib sinaysiz, ilova esa talaffuz va ravonlik bo‘yicha fikr beradi. Haftasiga bir nechta shunday suhbat haqiqiy mijoz oldida o‘zingizni xotirjam his qilishga yordam beradi.
BandMate’ni Google’da afzal manba qiling
