Marketingdagi inglizcha so‘zlarning ko‘pini o‘zbek SMM mutaxassislari allaqachon ishlatadi: target, kreativ, konversiya. Muammo shundaki, ingliz tilida ular boshqacha ishlatiladi yoki aniqroq ma’noga ega. Eng ko‘p chalkashadigan uch juftlik: reach (nechta odam ko‘rdi) va impressions (necha marta ko‘rsatildi), lead (qiziqqan mijoz) va conversion (kerakli harakat bajarildi), CPC (bir bosish narxi) va CPM (ming marta ko‘rsatish narxi).
Quyida 45 ta atama uch guruhda, hisobot uchun iboralar, agentlik va mijoz o‘rtasidagi dialog va to‘liq oylik hisobot namunasi. Raqamlar va brendlar o‘ylab topilgan.
Ko‘p chalkashadigan juftliklar
| Juftlik | Farqi | Misol |
|---|---|---|
| reach / impressions | odamlar soni / ko‘rsatishlar soni | Reach was 40,000, but impressions were 95,000. |
| followers / audience | obunachilar / reklama ko‘radigan barcha odamlar | Our audience is bigger than our followers. |
| engagement / engagement rate | reaksiyalar soni / foizi | Engagement rate is engagement divided by reach. |
| lead / conversion | qiziqqan odam / maqsadli harakat | We got 300 leads and 45 conversions. |
| CPC / CPM | bir bosish narxi / 1000 ko‘rsatish narxi | CPC fell, but CPM went up. |
| ROI / ROAS | umumiy sarmoya daromadi / reklama daromadi | ROAS only counts ad spend. |
| organic / paid | bepul / pullik | Organic reach is falling on most platforms. |
Engagement rate turli usulda hisoblanadi: ba’zi jamoalar reach’ga, boshqalari obunachilar soniga bo‘ladi. Hisobotda qaysi usulni ishlatganingizni bitta gapda yozing: Engagement rate is calculated by reach.
Strategiya va brief: 15 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| brief | texnik topshiriq | Please send us the brief by Wednesday. |
| target audience | maqsadli auditoriya | Our target audience is students aged 18–24. |
| persona | mijoz portreti | We created three personas for the campaign. |
| positioning | pozitsiyalash | The brand’s positioning is “affordable premium”. |
| USP (unique selling point) | noyob ustunlik | Free delivery in one hour is our USP. |
| key message | asosiy xabar | The key message must be clear in three seconds. |
| tone of voice | brend ohangi | Our tone of voice is friendly, not formal. |
| brand awareness | brendni tanish darajasi | The first goal is brand awareness in Samarkand. |
| campaign | kampaniya | The Navruz campaign runs for two weeks. |
| budget | budjet | The media budget is 3,000 dollars. |
| deliverables | topshiriladigan ishlar | Deliverables: 12 posts, 20 stories and 4 videos. |
| deadline | muddat | The deadline for the first drafts is Friday. |
| KPI | asosiy ko‘rsatkich | Our main KPI is the number of app installs. |
| competitor analysis | raqobatchilar tahlili | The competitor analysis is in the appendix. |
| stakeholder | manfaatdor tomon | We need approval from all stakeholders. |
Kontent va SMM: 15 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| content plan | kontent-reja | The content plan for November is ready. |
| post | post | We publish one post a day. |
| story | storis | Stories disappear after 24 hours. |
| short video / reel | qisqa video | Short videos bring the most reach. |
| caption | post matni | Keep the caption under three lines. |
| copy / copywriter | reklama matni / kopirayter | The copywriter will rewrite the headline. |
| hashtag | heshteg | Use two or three relevant hashtags. |
| CTA (call to action) | harakatga chaqiriq | The CTA is “Order in the app”. |
| creatives / visuals | reklama maketlari | The client approved the creatives. |
| UGC (user-generated content) | mijozlar yaratgan kontent | We reposted UGC from happy customers. |
| influencer | bloger, influenser | We’ll work with two food influencers. |
| giveaway | sovg‘a o‘yini | The giveaway doubled our comments. |
| community manager | hamjamiyat menejeri | The community manager answers every comment. |
| go viral | tez tarqalib ketmoq | The video went viral in two days. |
| revisions | tuzatishlar | The price includes two rounds of revisions. |
Reklama va analitika: 15 so‘z
| Inglizcha | O‘zbekcha | Misol |
|---|---|---|
| reach | qamrov | Reach grew by 18% this month. |
| impressions | ko‘rsatishlar | Impressions are always higher than reach. |
| CTR (click-through rate) | bosish foizi | CTR = clicks ÷ impressions × 100. |
| CPC (cost per click) | bir bosish narxi | Our CPC is 0.12 dollars. |
| CPM (cost per mille) | 1000 ko‘rsatish narxi | CPM is higher in December. |
| conversion | konversiya (maqsadli harakat) | A conversion here means a completed order. |
| conversion rate | konversiya foizi | The conversion rate on the landing page is 3%. |
| lead | lid, potensial mijoz | The form brought 120 leads. |
| landing page | qo‘nish sahifasi | The landing page loads too slowly. |
| bounce rate | tez chiqib ketish foizi | The bounce rate dropped after the redesign. |
| targeting / targeted ads | nishonli reklama | We ran targeted ads for women aged 25–40. |
| retargeting | qayta nishonlash | Retargeting shows ads to people who visited the site. |
| A/B test | A/B test | The A/B test compared two headlines. |
| funnel | voronka | Most people leave the funnel at the payment step. |
| ROI (return on investment) | sarmoya qaytimi | The campaign’s ROI was positive. |
Hisobot iboralari: raqam qanday o‘zgardi
| Ibora | Misol |
|---|---|
| rose / increased by | Reach rose by 18%. |
| fell / dropped to | CPC dropped to 0.10 dollars. |
| remained stable | Followers remained stable at around 25,000. |
| compared with last month | Leads were up 30% compared with last month. |
| week on week | Engagement grew week on week. |
| mainly because of | CTR improved, mainly because of the new creatives. |
| outperformed | Video posts outperformed photos. |
| underperformed | The giveaway underperformed in Bukhara. |
Foizlarni ovoz chiqarib to‘g‘ri o‘qish uchun kasrlar va foizlar sahifasini ko‘ring: 18% — eighteen per cent, 0.4% — zero point four per cent.
Namuna: oylik SMM hisobotining qisqacha qismi
Toshkentdagi agentlik qahvaxonalar tarmog‘i uchun yozgan hisobotning kirish qismi:
October summary: Instagram and Telegram
Results. Instagram reach rose by 22% compared with September, mainly because of three short videos about the new autumn menu. One of them reached 140,000 people, which is our best result this year. Telegram subscribers grew from 8,200 to 9,050.
Ads. We spent 1,450 dollars of the 1,500-dollar budget. CPC dropped from 0.14 to 0.11 dollars. The “pumpkin latte” ad had the highest CTR (2.3%).
Conversions. 610 people used the promo code in cafés, compared with 420 in September.
Next month. We recommend moving 20% of the budget from photo ads to short videos and testing two new headlines with an A/B test.
Tuzilma: natija → sabab → xarajat → biznes natijasi → tavsiya. Har bir raqam yonida taqqoslash bor. Haftalik hisobot formati ish hisoboti yozish sahifasida.
Dialog: brief bo‘yicha birinchi uchrashuv
A: Thanks for coming in. Before we start planning, I’d like to understand the brief. What’s the main goal of the campaign?
B: We’re opening two new cafés in Chilonzor, so we want people there to know about us.
A: So the main goal is brand awareness in that area. Who’s your target audience?
B: Mostly students and young office workers.
A: Got it. Do you have a KPI in mind, for example reach or promo code use?
B: Promo codes, I think. We want to see real visits.
A: That makes sense. And what’s the budget for ads?
B: About two thousand dollars for the first month.
A: Great. We’ll prepare a content plan and two creative ideas by Thursday. The deliverables will include posts, stories and short videos.
B: How many rounds of revisions do we get?
A: Two rounds are included. After that, we’ll agree on extra changes separately.
Marketologlar gapidagi o‘zbekcha "inglizcha"
| Ofisda eshitiladi | Ingliz tilida |
|---|---|
| Target qilamiz. | We’ll run targeted ads. |
| Bizning target — yoshlar. | Our target audience is young people aged 18–25. |
| SMMchi kerak. | We need a social media manager. |
| Kreativ tayyor emas. | The creatives aren’t ready yet. |
| Postni boost qildik. | We boosted the post. / We promoted the post. |
| Охват tushib ketdi. | Reach went down. |
Mashq: atamani tanlang
So‘zlar: reach, impressions, CTR, conversion rate, brief, deliverables, CTA, retargeting, outperformed, landing page.
- 1. 50,000 people saw the ad at least once. This is ______.
- 2. The ad was shown 120,000 times in total. These are ______.
- 3. “Download the app today” is our ______.
- 4. The client sent a two-page ______ with goals and budget.
- 5. Clicks divided by impressions give you the ______.
- 6. Only 2% of visitors bought something. The ______ is 2%.
- 7. Videos ______ photos by 40%.
- 8. ______ shows ads to people who left the site without buying.
- 9. The ______ has a form and a big “Order” button.
- 10. The contract lists all ______: 16 posts and 30 stories.
Javoblar
1 — reach; 2 — impressions; 3 — CTA; 4 — brief; 5 — CTR; 6 — conversion rate; 7 — outperformed; 8 — Retargeting; 9 — landing page; 10 — deliverables.
Keyingi qadam va BandMate mashqi
Dizayner bilan maketlar bo‘yicha ishlash uchun dizaynerlar uchun ingliz tili sahifasini, mahsulotni to‘g‘ridan-to‘g‘ri sotish uchun sotuv uchun ingliz tili sahifasini o‘qing. Hisobotni mijozga og‘zaki taqdim etsangiz, English presentation phrases foydali bo‘ladi.
BandMate ilovasida hisobotingizni Bandiga "taqdim etib" ko‘ring: u mijoz sifatida "Why did reach go down?" kabi savollar beradi, ilova esa talaffuz va jumla tuzilishi bo‘yicha fikr bildiradi. Raqamlarni ravon o‘qish ham shu yerda tez o‘sadi.
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